WHY a figures consultant?

Because numbers donít lie; they only confuse. The confusion arises out of the mistaken belief that numbers are information. Well: they are not!

Numbers are just but carriers of information. In fact, they carry more information than their numerical value. It is not enough, for example, to know that you are driving at 60km/h: it is more meaningful when you realise that you are covering one kilometre every minute.